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Store overview

Race day numbers

Live inventory health from Shopify. Sales, traffic and social light up once their connections are set up — see Data connections.

Total products
Out of stock
Low stock (≤3)
Missing photo

Needs attention

Quick wins right now
products out of stock
products low (≤3)
products with no photo
products with no tags

Products by division

Live tag breakdown
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Data connections

What's powering these numbers
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Social Studio

Your existing Social Studio runs here — all 6 styles, 12 templates, 30 pattern overlays, every size incl. profile & cover, plus the built-in AI copy writer. Mounted into this layout unchanged.
4:5 preview
New graphic
9:16 preview
Story
1:1 preview
Square

Campaign Manager

Brief-driven campaigns with AI copywriting (reads your description, writes the whole arc) and template fallback. Mounted here unchanged.

Scheduled Posts

Mon 30 Jun
4:5
Nerf bar kit — launch day
FB feed · IG feed · 10:00am
Scheduled
9:16
Behind the build
IG story · 4:00pm
Approved
Wed 02 Jul
1:1
Lighter. Stronger.
IG feed · 11:00am
Scheduled
Demo data
Social reporting

How your content is performing

Reach, engagement and growth across Facebook & Instagram, with plain-language tips on what to do more of. Live once Meta is connected.

Reach
38.6k
▲ 14%
Engagements
2,210
▲ 9%
Eng. rate
5.7%
▲ 0.6%
New followers
+286
▲ 22%

Reach by week

Last 8 weeks · demo

What to do next

Auto-generated tips
Stories outperform feed by 28% — post 2–3 more per week.
Best time to post is Tue/Thu ~6pm. Shift 3 scheduled posts.
“Race proven” posts beat product shots — lean into proof.
Engagement dips on link-only posts — add a graphic.

Product Photo Studio

The batch photo tool — background cleanup, 1:1 crop and upload to Shopify by SKU. Mounted here unchanged.

Asset Manager

photo
sprintcar-01.jpg
photo
nerf-bars.jpg
logo
ttp-white.svg
photo
jet-nuts.jpg

Product Management

Out of stock
3
Low (≤3)
5
No photo
8
Total products
64
ProductSKUStockPhotoTags
Nerf Bar Bolt Kit — SprintcarNBK-SC24SprintcarTitanium
Nerf Bar Bolt Kit — MidgetNBK-MG3MidgetTitanium
Jacobs Ladder Straps 7"JLS-70Sprintcar
Aluminium Jet NutsJN-AL180Fasteners
Header Stud KitHSK-012FastenersTitanium
Titanium Wing Bolt SetTWB-010SprintcarTitanium
Demo rows. Live data + tag editing connect through Shopify (read/write products + inventory).
Demo data
Product reporting

Catalogue health

Spot gaps that cost sales — missing photos, thin stock, untagged products — at a glance.

Catalogue completeness
87%
8 of 64 missing a photo
Stock at risk
8
3 out, 5 low
Untagged
11
harder to merchandise

Products by tag

Coverage across the catalogue
Sprintcar28
Titanium22
Fasteners17
Midget12
Brand guide

How Torque Titanium looks & sounds

The single reference for logo, colour, type, voice and imagery — so every post, product page and doc reads as one brand.

Logo

Icon mark · on dark
Header, favicon, app icon, stickers

Lockups

Four approved versions
  • Stacked — primary lockup for dark backgrounds (footer, profile).
  • Full, colour — horizontal with red icon; light backgrounds only.
  • Full, black — horizontal for light backgrounds (invoices, docs).
  • Icon mark — compact use on dark (header, favicon, stickers).
Never stretch, recolour or add effects. Keep clear space around it.

Colour

Racing red on near-black, warmed with oxblood. Red is the brand — use it for accents, headings, buttons and energy, not whole backgrounds. Keep large areas dark; let red punch through.
Racing red · #D8222C
Red bright · #EC2A34
Red dark · #9E1119
Red deep · #5A0D12
Ink · #0B0808
Oxblood · #1D0708
Light · #EEF1F4
Star gold · #F5B301
Text: #F4F3F3 on dark · #1B1F24 on light · muted #B7ADAD for secondary copy.

Typography

Display — headlines
Saira Condensed
Italic, 700–800, UPPERCASE. Condensed, aggressive, forward-leaning. Headlines, buttons, section titles.
Body — running copy
Inter
400–600 for descriptions, captions and data. Clean and legible — let the display face and the red do the talking.

Voice & tone

Confident, no-nonsense, Australian. Benefit-led — lighter than steel, stronger than alloy. We back ourselves and our hardware, and we talk to racers like racers.

Grade 5. Race-proven.Lighter. Stronger.Built to take a hit.Back yourself.
Example post: “Nerf Bar Bolt Kits 🔥 Titanium bolts matched with red anodised jet nuts. Lightweight, clean, and built to take a hit.”

Imagery

Style

Real cars, real hardware — on the clay or in the shed. Tight, high-contrast crops. Anodised-red details against black titanium are hero. Greyscale photo + red overlay + a subtle ~115° hatch turns any track shot on-brand.

Do & don’t

Do — dark backgrounds, red for accents/energy, Saira italic caps for headlines, greyscale + red imagery.
Don’t — red for whole backgrounds, stretch/recolour the logo, thin light fonts for headlines.

Brand Management

Colours

Click a swatch to edit — feeds the Studio & templates
#d8222c
#ec2a34
#9e1119
#0b0808
#f5b301
#f4f3f3

Logos

Upload light / dark / icon
Wordmark
Stacked
Icon

Type & style

Display: Saira CondensedBody: InterPattern: diagonal hatch
Changes here update the colours, logo and fonts used across the Studio and campaign templates.

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